What’s Next with Your Newsletter? May 22, 2013Expert BlogsOff

You just posted a brand new, newsletter registration on your site.

Fantastic! However, your Newsletter is Just the Beginning.

The main purpose of having an online newsletter registration is to collect contact information for potential customers, provide valuable information and build relationships.

But once you obtain subscriber names and e-mails, there are several action-steps to take:

1. Thank subscribers.
Immediately after people register for your newsletter, send them a personalized thank-you note via e-mail. It should include a welcome message, all the benefits they will be receiving and any kind of  free e-report, survey, white paper, etc. that you agreed to send them if they registered.

2. Prepare e-mail auto-responders. What is that?
Well, after you send out your initial welcome thank-you, it’s important to communicate with your list on a regular basis.
With e-mail auto-responders, you prepare a set of e-mails that go out to your audience on a regular basis to remind them about your products and services. You schedule these 5-10 e-mails for automatic delivery over a matter of weeks.
And it’s essential that these e-mail messages are personal and provide value to your subscribers.
With this in mind, you may want to share a personal story, provide a business tip or talk about a current, news story. Then, at the end of your e-mail, you can remind your list about a particular product or service that you are selling.
This way, you provide value, remind list members what you have to offer and create a relationship over time.

3. Use social media.
In addition to regular, e-mail auto-responders, you can also let your list know when you have a new blog entry, article, sale, etc. This is a simple process of scheduling an e-mail to go out whenever you have a new entry.
For these services, check out:
http://aweber.com/?324776
www.constantcontact.com
www.icontact.com
www.myemma.com
www.verticalresponse.com

These easy tools can help you stay in touch with customers and increase site traffic and sales.

4. Check results.
After you have your newsletter registration and e-mail auto-responders ready, monitor results on a regular basis.
Your e-mail service should provide a simple and current report of e-mail opens, popular articles and clicks, the best send times and subject lines, spam notices, undeliverables, and more.
Use this information to make appropriate changes, discover key trends with your subscribers, conduct follow-up, stop issues from escalating, and create new content focused on customer needs.

A Great Opportunity Awaits.

With a newsletter and personalized, e-mail auto-responder series, you can create a list of customers interested in your products or services. And while some people will unsubscribe form your list, that’s o.k. The remaining subscribers are the ones who are truly interested in what you have to offer.
Just remember to focus on sending valuable information. If you are not sure about what to write, or the e-mail timing, I strongly suggest you hire an experienced, SEO copywriter to help you.

This does cost money, but with the right content and process, you will develop a valuable list of customers who will look forward to receiving your news and sales information.

Do you need assistance setting up your newsletter process and e-mail auto-responder series? Please write to me here or at www.rembrandtwrites.com. It’s time to increase sales and site traffic!

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